Clearly, the beauty of the Crans-Montana plateau and the impressive Alpine panorama, the famous hospitality of the promoters, as well as the unique event atmosphere have contributed to the success story of the Omega European Masters. In addition, the tournament can count on the excellent support and loyalty of a series of distinguished sponsors, including title sponsor Omega, Credit Suisse, Vaudoise, BMW, and other supporters, such as the Crans-sur-Sierre golf club, who are all valuable partners of the renowned tournament. Now a European masters, the former Swiss Open has developed economically and with respect to its impact on tourism, and has grown into a major international golf event.